NYT: Fra Thought Leadership til Thoughtful Leadership

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Foto: Brit Windahl

- Use knowledge as branding for positioning

From Thought Leadership to Thoughtful Leadership - Use knowledge as branding for positioning Many companies and managers today work strategically with Thought Leadership, which is about positioning yourself through knowledge and relationships and thus creating branding and value for the organization. By becoming a knowledge leader in a field, we create long-term visibility and credibility for our organization and in the rest of the world when we learn how to strategically and smartly share our knowledge in the media, debates and on social media. Today, we place even higher demands on Thought Leaders as personal brands. With a current movement from Thought Leadership to Thoughtful Leadership, where it is also about leaving a more conscious and sustainable imprint on the outside world through our leadership, actions and attitudes. We get dressed for this so that we can stand safely and consciously as personal brands that use knowledge as branding to create positioning for our organisations. Denmark lags behind in the field when we look at data and trends for Thought Leaders and CEO activism as a strategic communication and management instrument. It's a shame, because there is a lot of value to be gained on all parameters when management and organization take the lead as Thoughtful Leaders. Get ready for how with concrete insights and tools that you can implement, put into use immediately and reap the results. The course series is also offered as lectures, workshops and 1:1 courses. In an inspiring and involving course, Grith Okholm Skaarup shares current trends, cases, methods and tools for Thoughtful Leadership, which both inspire and provide knowledge and learning that can easily be translated into valuable practice. She focuses on how we can both strengthen our own positioning and the strategic work of increasing our awareness as more Thoughtful Leaders. In addition, we also get tools to work on building, developing and maintaining both our own and others' personal brands both inside and outside an organisation. Grith Okholm Skaarup has extensive experience working with Thought Leaders, Influencers, Employee Advocacy and ambassador programs over the past twenty years. The course is a mixture of theory, cases, practices and personal experiences together with reflections, exercises and methods that can be put to use immediately and create results.

Foredragsholder: Grith Okholm Skaarup

Sprog: Dansk og Engelsk

Tilgængelighed:

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