Make the company green - or close and shut down

GreenOcean: use the green transition as a strategic driver for growth

Your company benefits from the lecture: ✔️ Green transition will be a strategic driver for growth and development ✔️ Sustainability becomes an integral part of your business ✔️ Your business strategy becomes green - so you avoid the hassle of an isolated sustainability strategy ✔️ The UN World Goals are made application-oriented in your company ✔️ You get the employees on board with the idea of a green transition ✔️ You get a simple and practical tool that you can use immediately The green transition is a must: either your company becomes green - or it becomes irrelevant. There are many demands, and more are on the way. As a company, you can choose a defensive approach, where you are "satisfied" with meeting the requirements in order to continue to have a right to exist. But if you want to use the green transition to become (even) stronger, you must use sustainability strategically as a means to drive the development of your business: products, market and organization. Based on his work with green transition since 2003, Bo has developed the GreenOcean method, and he reviews step-by-step how you make sustainability an integral part of your business. USE YOUR BRAIN - FOR A CHANGE Do you want to be among the third who succeed with strategy, goals and changes? Then you have to use your brain, because it is between the ears that all change starts. Here, NeuroStrategy is a new and effective management tool for green transition. MAKE THE STRATEGY GREEN AND WRITE IT ON ONE PAGE - THEN IT WORKS A green strategy creates more value than a sustainability strategy. Based on more than 30 years of practical experience at home and abroad, Bo has learned that integrating sustainability into the strategy provides the most value. And then the strategy must be written on one page: ✔️ Make sustainability a strategic driver ✔️ Provides a clear overview of goals, frameworks, priorities and areas of action ✔️ Is easy to communicate, so that everyone understands and supports the strategy ✔️ Can be quickly adjusted in line with new trends and changed market conditions ALL THE FORCES OF GOOD MUST BE IN PLAY The climate crisis is the biggest challenge we face as a society, companies and people. And we only succeed if all good forces are brought into play. I inspire Bo to make the green transition a strategic driver that mobilizes the entire organization.

Foredragsholder: Bo Bresson

Varighed: 45 - 120 minutter

Emner: CSR, Change management, Climate and Sustainability, Growth, Management, Management processor, Sustainability og The 17 World Goals

Sprog: Dansk

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