Learn to put the customer first!

Why is the customer always right? Therefore, the customer must be put first!

Mogens Christiansen can tailor a lecture for your company about how you as a company create a strategy for how customers should be treated: E.g. tells Mogens about how you get all employees to accept that the customer always comes first in everything you do. Mogens shows plenty of examples that it is the extra little things in the business that put the customer first and that it is the sum of all the little things that provide the great customer experiences for the customers. Mogens talks about how the strategy is clearly communicated to the board, management and employees. Mogens points out that it is very important to value your employees, as they are the company's most important asset. Conversely, it is very important that all employees have the right attitude towards customers. One of the points is that employees, based on their attitudes towards customers, train them in skills/competences. And most importantly: Make sure you have fun at work; customers notice if you are having a good time – a good customer-oriented culture. Management also plays a crucial role. Mogens has examples of how you, as an owner or manager, can be visible, take the lead in the execution of the strategy and show dedication in putting the customer first and how you show the staff that you put the customer first by creating extraordinary, good customer experiences. In conclusion, concrete examples can be prepared from your company of how you can give employees decision-making skills to help dissatisfied customers. By showing your employees that helping an unsatisfied customer really pays off and gives you very loyal lifelong customers, you stimulate employees to use their creativity and imagination to create good customer experiences and help unsatisfied customers. The customer is always right, and the customer tells about his customer experiences to friends, family, neighbors and colleagues – sharing them online with new potential customers. A good or bad customer experience affects the reputation of the business and spreads like wildfire on the web and social media, trust pilot etc.

Foredragsholder: Mogens Christiansen

Varighed: 15 - 180 minutter

Emner: Customer experience, Marketing and Sales, Sales, Sales tools og Service

Sprog: Dansk og Engelsk

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