CRM & CDP

play_circle

CRM/CDP system versus CRM/CDP strategi

What is CRM? (Operational, tactical and strategic) What is CDP? What is the difference between CRM and CDP The generic CRM strategies in relation to customers and markets The toolbox for the optimal CRM implementation - where you do the right thing right! How to choose the best software solution - How to implement CRM - challenges and opportunities The CRM business case Per is happy to share his experiences from nearly 100 CRM projects over the past 25 years. He also answers the question "Why are there still up to 70% of projects that fail" The lecture can be combined with a book for the participants "CRM 5.0" (February 2020) Which is the latest book in the series of CRM Handbooks (First edition from 1999) which challenges and inspires companies in their CRM projects and at the same time provides the tools to solve the challenges and fulfill the opportunities. Price of the book is agreed individually according to quantity. Listen to the podcast: The CRM strategy that creates high customer loyalty https://karma.lazzaweb.dk/podcasts/crm-strategien-der-skaber-hoj-kundeloyalitet/

Foredragsholder: Per Østergaard Jacobsen

Varighed: 45 - 90 minutter

Emner: Business development, Change management, Company culture, Customer experience, E-commerce, Management, Management processor og Marketing and Sales

Sprog: Dansk og Engelsk

Tilgængelighed:

Tilgængelig fysisk og online