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Per Østergaard Jacobsen

Experienced speaker with customer relations as a focal point - considered one of the leading experts - 14 books on the subject

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Om Per Østergaard Jacobsen

Many see the customers as unruly - But isn't it often the company that lacks the right insight? Customers and CX are a central element in lectures, workshops or 1:1 savings. Per has written 15 books on the subject, with the latest publication in March 2023 - "Loyalty in turbulent times" In addition, we can mention "The customer journey & the unruly customers in a digital age" and "CRM 5.0", both from 2020. Has written the bestseller "CRM Handbook" " which was first published in 1999 and which has sold more than 50,000 copies. Happy to challenge and inspire companies and at the same time provide the tools to solve the challenges. He is director of the consulting company Efficiens and external lecturer at the Department of Marketing Economics, CBS. Per has had more than 50 international conference presentations on CRM, Digitization, loyalty, strategic use of (Big) Data society and has given presentations with up to 20,000 participants and also has extensive experience on the national stages with up to 30 lectures per year. In addition, he is also an experienced teacher with 15 years' experience from CBS at Cand. Merc., MBA, MBD, Executive and HD and currently he teaches 6 different subjects. Per also participates in research projects, was the initiator of the world's largest research project on loyalty clubs with interviews of 275,000 members. He was project manager and co-founder of the research project "From Rio to Roskilde", one of the world's largest Smarter City Big Data live labs. Just as he was the prime mover in "Destination Digital" where data from a tourist destination was collected, analysed, shared and used using IOT, SoMe, AI etc. Has extensive experience and insight into working with AI and how results can be created. Per was the initiator of the Digitalization Award in 2001, which awards public companies for their digitization work for the benefit of citizens. Per is capable of both the big professional posts with solid insight and a high professional level as well as the provocative and challenging posts with a smile on his face that gives food for thought. Per originally studied sociology, supplemented with business economics and marketing. Has experience from large international companies at manager and C-level level, as well as from consulting and the advertising industry. You will certainly be challenged in your mental management cage in relation to customers and the market when you are with Per!