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Sille Krukow

How can you nudge consumers through behavioral design?

Sille Krukow tager kun imod direkte forespørgsler.

About Sille Krukow

Sille Krukow is a Danish nudging and behavioral design expert who believes in behavior as the key to driving global change, and a way to introduce healthier, greener and safer decisions into everyday life for the majority. Herring has used approx. 10 years collaborating with researchers in cognitive psychology, behavioral economics and political science, conducting field studies and designing behavioral interventions to improve public and business products and services. She has been responsible for the development of more than 100 interventions, 150 field tests, and she has trained more than 500 teams in marketing, communication, design and research. Sille has a Master in Visual Communication Design, is a visiting professor, TED-talker and also founder and Chief Behavioral Designer at KRUKOW – an innovative consulting group specializing in using behavioral science to create CRS and sustainability goals. Through her work, she has built the KRUKOW portfolio and knowledge bank on how to use behavioral science and design thinking to optimize consumer behavior and businesses within FMCG & Finance. Sille is a frequent contributor to academic journals, and author and co-host of the Danish TV show "Vanens Magt", where she nudges Danes to make better everyday decisions.