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Michael Olrik-Andersen

Passionate and lively communicator, facilitator and advisor with extensive experience from both Danish and international companies

5.0

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Om Michael Olrik-Andersen

Michael Olrik-Andersen is a branding expert, lecturer and strategic advisor for a large number of Danish and international companies. Michael's focus is the sweet spot between business strategy and brand strategy. That is, where branding becomes a decisive tool for the company's success and not just an exercise in sympathy. Michael has solid experience from the Danish advertising industry and has established the consulting company Brandwyzer, which helps companies to optimize their brand, solutions, communication and behavior through deep customer understanding. Michael's strong personality shines through with passion, experience and empathy as keywords. "In connection with a complete re-branding process, Michael was extremely competent on a strategic level. The task was to create a new stronger and more western profile for our company.... The fact that Michael also has an infectiously positive and bubbly personality doesn't exactly make the process more difficult. I can only highly recommend Michael.” –Carsten Tidselbak, CEO of ATOP Europe