How do you create measurable results with effective communication?
Jesper Andersen tager kun imod direkte forespørgsler.
Jesper Andersen is a strategic advisor and international keynote speaker specializing in communication measurement. With almost 15 years of experience from the PR and communications industry, he today helps companies, organizations and public authorities at home and abroad to organize their communication so that it measurably supports their strategic business goals. In his lectures and workshops, Jesper illustrates how to set good goals for your communication - and how to link business and communication goals together. It is, popularly said, about moving from counting press clips and Facebook likes to looking at whether the communication measurably changes the attitudes and actions of the target group, because only then is value created.
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