A former political director with experience in both politics and journalism reveals how politics, public relations and the media interact.
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Craig Oliver has worked at senior levels in government and journalism - giving him a unique insight into how politics, public relations and the media interact. He was Prime Minister Cameron's director of policy and communications and was responsible for setting the government's strategy, sharpening its message and ensuring it was delivered in a complex media world following the digital revolution - which Oliver called "a 360 degree media world". He has a wide range of experience, from helping to run a successful general election campaign to communicating complex domestic and foreign policy as well as helping the government navigate its way through a series of crises. During the Brexit referendum, Oliver acted as communications director for the campaign to keep Britain in the European Union. Before entering government, he had a successful career in broadcast journalism. He was editor of the BBC's main news programs before becoming controller of the BBC World Service (responsible for international television, radio and online services).
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