Greenwashing og Greenhushing

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Navigating the company's sustainability communication

In this lecture, we take a closer look at how companies can communicate sustainability in a transparent and credible way and thus avoid greenwashing. In the last 20 years, sustainability has changed from being based on voluntariness to being a customer requirement and a legal requirement. To a large extent, sustainability has also become a competitive condition, and therefore companies need to communicate about their sustainability efforts and products or services. While it is important and necessary to communicate about companies' sustainability efforts, and thus contribute to the transformation towards more sustainable societies, sustainability communication is also a discipline with many pitfalls. When, for example, can you call your product "green" or "climate-friendly"? In line with the development, there is a great focus on misleading sustainability communication, and the complaints to the Consumer Ombudsman are increasing. This leads many companies to completely refrain from communicating or publishing information about their environmental performance or sustainability initiatives, so-called greenhushing for fear of negative publicity. With this lecture, you will gain a better understanding of sustainability communication and how to identify and avoid the pitfalls of greenwashing. Henrik Schramm Rasmussen is a senior advisor and specialist in sustainability. He is the founder and owner of MIND YOUR BUSINESS, where he teaches and develops sustainability strategies for the benefit of companies' bottom lines and sustainable development. Henrik Schramm Rasmussen has worked for Dansk Industri (DI) for 18 years, from which he has gained extensive experience from the companies.

Foredragsholder: Henrik Schramm Rasmussen

Varighed: 45 - 60 minutter

Emner: Behaviour, CSR, Climate and Sustainability, Communication, Cooperation, Sustainability og The 17 World Goals

Sprog: Dansk

Tilgængelighed:

Tilgængelig fysisk og online

Available nationwide. The price is exclusive of transport time and transport costs.

Appetizer: Vores tilknyttede eksperters appetizer-foredrag er helt ekskl. hos Youandx. De varer fra 15 til 60 minutter, og er en kort indføring til den enkeltes foredragsholders speciale. Disse foredrag er billigere end vores traditionelle foredrag, da indholdet er kendetegnet ved at være fastlagt både indholds- og tidsmæssigt og har derudover et begrænset deltagerantal